Social Photo Sharing With Pinterest
Now what do we have here? A social photo sharing where one “pins” images from the web and categorizes it by collections or boards? Sounds interesting, what is it? It’s Pinterest, a virtual pinboard similar to an interactive, shareable scrapbook. Introduced in 2009, the site allows users to create boards and do social photo sharing of whatever interest one might have.
Akin to other social networks, a user can follow either users, share contents, tags and even make comments. You can also get real-time updates and social photo sharing can easily be made even on Facebook and Twitter.
Pinterest stands out among other major social networks because majority of people use it to find inspiration in areas like hosting a party, weddings, a house or room renovation, or even recipes for cooking enthusiasts. Pinterest guides people in their buying decisions through source links to make a purchase.
How does social photo sharing work in Pinterest
Two of the most coerced elements of social media are visual content and sharing. In Pinterest, these two are managed by social photo sharing. Pins or images are organized by topic, called boards that can be renamed or deleted depending on the user’s interest. There is an option to follow all of other users boards or select a certain board to follow. If you already have a Facebook or Twitter account it will make it easier to find all your contacts and friends who are using Pinterest.
Repins in the Pinterest world is social photo sharing images pinned by a user you followed or found while browsing Pinterest. It gives credit to the user who first pinned the image. When repinning something it gives you the option to edit or add descriptions. Repinned items retain its source links no matter how many times the pin is shared. You can also add a “Pin It” button into your browser (currently available in Chrome only) for easy pinning of things you chance upon the internet. Everytime you pin something, social photo sharing can be done on Twitter and Facebook.
Benefits of social photo sharing for brands
- Being visible – for smaller businesses tight on the budget or resources in terms of search results, Pinterest can quite level the field. It helps people in finding new products or brands that people would not normally come across when plugging keywords into search engines. Social photo sharing reveals similarities in interests, by checking out their pin boards one can probably find the product he is looking for. It also allows a variety of choices since results change as new pins are updated.
- Creating links – a link is pulled out together with the image every time someone pins from your site. The chance for an image to be pinned is multiplied building up a healthy amount of backlinks. It is a natural place to promote small business only, do so with caution. Followers would not want a board spammed with nothing but your own products. Self-promotion is allowed just do it moderately to stay in the good graces of the community.
- Advocacy on brands – if you get people to like your products not only they will pin your stuff but might dedicate an entire pin board promoting your brand. The key is finding what your followers like.
So far, this community is appropriate for retail, lifestyle, food, design, home décor, publishers and travel brands. A brand with appealing visual contents with something to offer for the community is eligible for social photo sharing. However, consider adding value to the community to make your business unique. It’s amazing how well it works.
Thank You For Reading,
Social Photo Sharing With Pinterest.
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